NIL Representation & Brand Partnerships

Exceed Expectations.
Expand Your Brand.

Athletes shouldn’t have to chase deals. Brands shouldn’t have to guess on talent. The NIL space is crowded. We help both sides cut through the noise with real connections.

I’m an athlete I’m a brand

See how it works

For Athletes

Turn your talent into income

Get connected with brands that match your sport and your audience, with representation that puts your long-term value first.

Clear terms, no fine print
Brand partnerships matched to your sport and audience
Guidance at every step of the NIL process

Apply as an athlete

For Brands

Partner with the right athletes

Reach real audiences through athletes who actually fit your brand, with campaign coordination handled end to end.

Athletes matched to your audience, category, and values
Authentic short-form content produced by the athletes themselves
Campaign structure, coordination, and delivery managed by our team

Start a brand partnership

Our Mission

Our mission at X-Factor is to build a genuine relationship with our clients to help them cultivate a success that extends far beyond the game. We will work around the clock to ensure that every need is met from an athletic and financial standpoint. Our focus will be to secure top-tier NIL opportunities for our clients by aligning them with brands they believe in, providing expert guidance, and delivering results through transparency, strategy, and an athlete-first mindset.

Our Vision

Our vision is to help athletes maximize their value through strategic NIL opportunities, trusted representation, and authentic brand building that creates lasting success on and off the field. Your legacy is just beginning, and we’re here to help it grow.

How it works

Getting started is simple

Three steps from first form to campaign delivery.

01
Apply
Fill out a quick form to tell us who you are, whether you’re an athlete looking for partnerships or a brand seeking the right fit. It takes a few minutes.
02
Match
Our team reviews your info and connects athletes and brands with shared audiences, values, and goals.
03
Collaborate
Once matched, we help both sides build real results. From launch to content delivery, we keep the process simple so campaigns boost sales, engagement, and credibility on both ends.

Our roster

The athletes we represent

Real athletes, real audiences, real campaigns.

View full roster

Football

Jaden Page

Quarterback

Bethune-Cookman University

Football

Preston “Jack” Thompson

Defensive Back

Bethune-Cookman University

Football

Shaborne “Semaj” Demps

Wide Receiver

West Virginia State University

Football

Phillip Moore

Wide Receiver

Bethune-Cookman University

The Experience

People first, every time

Working with X-Factor feels different because we put people first. Athletes never feel like a number in a database, and brands never feel like they’re buying a generic endorsement. Everything is built on relationships, trust, and execution.

Athlete-First Mentality
Committed to the long-term success and personalized branding of every athlete we represent. We prioritize our clients, ensuring they are at the center of every decision.
Integrity & Transparency
Trust is the foundation of everything we do. We approach every deal and partnership with honesty, transparency, and integrity. No fine print, no surprises, just clear communication.
Professionalism
Every interaction with our athletes is handled with care, professionalism, and attention to detail. Our athletes can count on us to communicate clearly, work effectively, and always have their best interest in mind.
Community Impact
We believe athletes have the power to spark change far beyond the game. We help them find opportunities that align with their values, so they can give back, uplift others, and leave a lasting impact on those they hold dearest.
Education & Empowerment
We equip high school and college athletes with the knowledge and tools to handle NIL with confidence, so they make smart decisions early in their careers.

What the industry says

Vouched for by people who know the space

“I have known Mr. Regli and Mr. Donaldson for approximately 7 years. I had the pleasure of watching them compete in sports, while maintaining a strict study regime to overachieve off the field.”

Othello Henderson, III, MBA, PMP

Former New Orleans Saints, DB

“Chaz is an “up and comer” with an eye for talent and the drive to do big things. I couldn’t imagine him not succeeding in any endeavor he poured his time and ability into.”

Chris Vaughn

Dallas Cowboys Assistant Director of College Scouting

“Chaz and Spencer are phenomenal young professionals in the industry. Hard working, creative, competitive, and hungry. They’ve got what it takes to succeed and are trustworthy people in this space!”