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About us

Meet the team

X-Factor was founded by sports management professionals who came up through college sports and built the agency they wished athletes already had.

Spencer Regli, Co-Founder - Football of X-Factor Sports Representation

Co-Founder - Football

Spencer Regli

A sports management professional dedicated to building authentic, transparent relationships between athletes, teams, and sponsors. At Florida State University, Spencer Regli worked with FSU Football Recruiting during the program’s 13-0 season and later with The Battle’s End, helping FSU Football and Golf athletes maximize their Name, Image, and Likeness (NIL) opportunities.

Earning both his undergraduate and master’s degrees in Sports Management from FSU in just four years, Spencer co-founded X-Factor Sports Representation to continue empowering athletes through integrity-driven representation. His goal is to help every athlete he works with maximize their potential, unlock new opportunities, and create lasting impact both on and off the field.

Chaz Donaldson, Co-Founder - Football of X-Factor Sports Representation

Co-Founder - Football

Chaz Donaldson

With several years of experience in the sports agent industry and consecutive seasons working with Florida State Football, Chaz Donaldson has developed a strong foundation in athlete representation, recruitment, and player development. During his time with FSU, he was part of the program’s historic 13-0 season and ACC Championship run, gaining firsthand experience in what it takes to build winning teams and support athletes at the highest level of college football.

A graduate of Virginia Commonwealth University with a bachelor’s in Business Management and Entrepreneurship (sales minor) and a master’s in Sport Management from Florida State University, Chaz co-founded X-Factor Sports Representation to give athletes a voice and ensure they secure the best opportunities, on and off the field. His mission is to help athletes and their families build long-term success that extends far beyond the game of football.

Jalen Travick, Co-Founder - Basketball of X-Factor Sports Representation

Co-Founder - Basketball

Jalen Travick

Jalen Travick has built his experience with the goal of helping athletes maximize opportunities both on and off the field. Through positions with LIFT Sports Management and Premiere Athlete Agency, he has worked in athlete marketing, NIL representation, sponsorship strategy, brand partnerships, and player services, gaining firsthand experience supporting professional and collegiate athletes.

A graduate of Florida State University with a degree in Sport Management and a legal background at Arizona State University’s Sandra Day O’Connor College of Law, Jalen combines his passion for sports with a growing understanding of athlete advocacy, contract law, and the business of professional sports.

Jalen’s mission is to help athletes create lasting opportunities that extend beyond competition. Whether through player marketing, career development, or strategic partnerships, he is committed to serving athletes with integrity and helping them build sustainable success long after their playing careers end.

Our Mission

Our mission at X-Factor is to build a genuine relationship with our clients to help them cultivate a success that extends far beyond the game. We will work around the clock to ensure that every need is met from an athletic and financial standpoint. Our focus will be to secure top-tier NIL opportunities for our clients by aligning them with brands they believe in, providing expert guidance, and delivering results through transparency, strategy, and an athlete-first mindset.

Our Vision

Our vision is to help athletes maximize their value through strategic NIL opportunities, trusted representation, and authentic brand building that creates lasting success on and off the field. Your legacy is just beginning, and we’re here to help it grow.

Our values

  • Athlete-First Mentality

    Committed to the long-term success and personalized branding of every athlete we represent. We prioritize our clients, ensuring they are at the center of every decision.

  • Integrity & Transparency

    Trust is the foundation of everything we do. We approach every deal and partnership with honesty, transparency, and integrity. No fine print, no surprises, just clear communication.

  • Professionalism

    Every interaction with our athletes is handled with care, professionalism, and attention to detail. Our athletes can count on us to communicate clearly, work effectively, and always have their best interest in mind.

  • Community Impact

    We believe athletes have the power to spark change far beyond the game. We help them find opportunities that align with their values, so they can give back, uplift others, and leave a lasting impact on those they hold dearest.

  • Education & Empowerment

    We equip high school and college athletes with the knowledge and tools to handle NIL with confidence, so they make smart decisions early in their careers.

Get started

Work with us today

Whether you’re an athlete or a brand, start with a short form and we’ll take it from there.