NIL Representation & Brand Partnerships
Exceed Expectations.
Expand Your Brand.
Athletes shouldn’t have to chase deals. Brands shouldn’t have to guess on talent. The NIL space is crowded. We help both sides cut through the noise with real connections.
See how it worksFor Athletes
Turn your talent into income
Get connected with brands that match your sport and your audience, with representation that puts your long-term value first.
- Clear terms, no fine print
- Brand partnerships matched to your sport and audience
- Guidance at every step of the NIL process
For Brands
Partner with the right athletes
Reach real audiences through athletes who actually fit your brand, with campaign coordination handled end to end.
- Athletes matched to your audience, category, and values
- Authentic short-form content produced by the athletes themselves
- Campaign structure, coordination, and delivery managed by our team
Our Mission
Our mission at X-Factor is to build a genuine relationship with our clients to help them cultivate a success that extends far beyond the game. We will work around the clock to ensure that every need is met from an athletic and financial standpoint. Our focus will be to secure top-tier NIL opportunities for our clients by aligning them with brands they believe in, providing expert guidance, and delivering results through transparency, strategy, and an athlete-first mindset.
Our Vision
Our vision is to help athletes maximize their value through strategic NIL opportunities, trusted representation, and authentic brand building that creates lasting success on and off the field. Your legacy is just beginning, and we’re here to help it grow.
How it works
Getting started is simple
Three steps from first form to campaign delivery.
- 01
Apply
Fill out a quick form to tell us who you are, whether you’re an athlete looking for partnerships or a brand seeking the right fit. It takes a few minutes.
- 02
Match
Our team reviews your info and connects athletes and brands with shared audiences, values, and goals.
- 03
Collaborate
Once matched, we help both sides build real results. From launch to content delivery, we keep the process simple so campaigns boost sales, engagement, and credibility on both ends.
Our roster
The athletes we represent
Real athletes, real audiences, real campaigns.
- Athletes represented
- 14
- Instagram followers
- 28.6K
- TikTok followers
- 34.3K
- Combined social reach
- 62.9K
The Experience
People first, every time
Working with X-Factor feels different because we put people first. Athletes never feel like a number in a database, and brands never feel like they’re buying a generic endorsement. Everything is built on relationships, trust, and execution.
Athlete-First Mentality
Committed to the long-term success and personalized branding of every athlete we represent. We prioritize our clients, ensuring they are at the center of every decision.
Integrity & Transparency
Trust is the foundation of everything we do. We approach every deal and partnership with honesty, transparency, and integrity. No fine print, no surprises, just clear communication.
Professionalism
Every interaction with our athletes is handled with care, professionalism, and attention to detail. Our athletes can count on us to communicate clearly, work effectively, and always have their best interest in mind.
Community Impact
We believe athletes have the power to spark change far beyond the game. We help them find opportunities that align with their values, so they can give back, uplift others, and leave a lasting impact on those they hold dearest.
Education & Empowerment
We equip high school and college athletes with the knowledge and tools to handle NIL with confidence, so they make smart decisions early in their careers.
What the industry says
Vouched for by people who know the space
“I have known Mr. Regli and Mr. Donaldson for approximately 7 years. I had the pleasure of watching them compete in sports, while maintaining a strict study regime to overachieve off the field.”
Othello Henderson, III, MBA, PMP
Former New Orleans Saints, DB
“Chaz is an “up and comer” with an eye for talent and the drive to do big things. I couldn’t imagine him not succeeding in any endeavor he poured his time and ability into.”
Chris Vaughn
Dallas Cowboys Assistant Director of College Scouting
“Chaz and Spencer are phenomenal young professionals in the industry. Hard working, creative, competitive, and hungry. They’ve got what it takes to succeed and are trustworthy people in this space!”
Kristopher White, Ph.D.
Former Kent State University Wide Receiver
Brands we’ve worked with
Get started
Work with us today
Whether you’re an athlete or a brand, start with a short form and we’ll take it from there.